Month: November 2021

The Product-as-a-Service Business Modeling Tool

Author: Martin Storkholm Nielsen, Assistant Professor, VIA University College As I argued in my first blog post, we created the PaaS Business Modeling Tool from the notion that the map is not the territory. We have sought to balance providing structure, guidance and perhaps even answers with embracing the diversity of businesses, who might use…
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Stimulating regional transformation from linear to circular economy

Why is VIA University involved in Interreg Baltic Sea Region Ecolabnet project? By Per Tøffner Knudsen, VIA University “Sustainable Marketing (SM) is principled and predicated on the foci of the triple bottom line. SM decisions should be ethically and ecologically sound and companies should divert profits into people and planet foci to enable implementation. Sustainable…
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